My process and final deliverables vary depending on the needs of each project, its timeline, and available resources. Here are some of the methods I enjoy using:




  • surveys
  • interviews
  • heuristic analysis
  • competitive analysis
  • comparative analysis
  • card sorting
  • user personas


  • sketching
  • wireframing
  • prototyping
  • user flows
  • site mapping
  • visual mockups


My favorite part of the process! I'm a huge fan of testing designs as soon as possible, even if it's just getting a rough sketch in front of a co-worker. As the project progresses, I test with the product's target audience, iterate based on my analysis of those results, test and iterate again, etc.